May 16 2017
XChange Award 2017

Blue Acorn Wins Sales Partner Award at Salesforce XChange 2017

Blue Acorn today announced it has been named the recipient of the Salesforce XChange Partner Award for Sales in recognition of outstanding contribution toward business growth, technology innovation and customer success. The award was presented at the Aria Las Vegas at Salesforce’s XChange Conference 2017, the ecommerce and digital retail event of the year. Blue… Read more »

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May 02 2017
DIG SOUTH Casper

2017 DIG SOUTH Icon

Last week, the DIG SOUTH Innovation Conference (Icon) descended upon the beautiful Charleston Gaillard Center for three days jam-packed with interactive-focused content. With a lineup of presenters like Vox Media CEO Jim Bankoff, Jet President Liza Landsman, Casper CEO Philip Krim, and Draft Kings CEO Jason Robins, it was easy to get excited to hear… Read more »

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Nov 30 2016
Test of the Week

With or Without Zeros?

Do shoppers associate the product cost with length of price? Blue Acorn’s optimization team hypothesized that, yes, shoppers do make that association. We tested this hypothesis for one of our clients, an online accessories brand. We tested two pricing models: The control presented an item’s price as a flat number ($19), while the control listed… Read more »

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Sep 22 2016

Holiday Customers Don’t Have Long-Term Value. Or Do They?

At Blue Acorn, we’re big fans of using data as a means to improve online shopping, so we devoured The Ecommerce Holiday Customer Benchmark Report from Magento Analytics. The analysis, which extended across 350 clients, 50 million customers, and 40 billion transactions, set out to compare the value of shoppers acquired over the holidays to… Read more »

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Sep 15 2016
Optimizely X

Optimizely Unveils Optimizely X: The Experimentation Platform

Today in San Francisco, after much planning and anticipation, Optimizely has introduced its new product, Optimizely X: The Experimentation Platform. And I, for one, am very excited to introduce you to this new, powerful product. What is Optimizely X, you ask? It’s an experimentation platform that will provide you with the ability to deliver personalized… Read more »

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