Nov 30 2016
Test of the Week

With or Without Zeros?

Do shoppers associate the product cost with length of price? Blue Acorn’s optimization team hypothesized that, yes, shoppers do make that association. We tested this hypothesis for one of our clients, an online accessories brand. We tested two pricing models: The control presented an item’s price as a flat number ($19), while the control listed… Read more »

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Mar 14 2016

Talking Optimization with Tamer Osman of Qubit

As vice president of Partnerships at Qubit, Tamer Osman is focused on building out the Solution and Technology partner program. Prior to joining Qubit in December of 2014, Tamer helped build startups and led partner programs for KPMG Consulting, Infosys, Tealeaf, IBM and Demandware. He holds an undergraduate and masters degree in Industrial Technology from Cal… Read more »

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Feb 07 2014

Liberating Your Google Analytics Data

When should you export your data? Google Analytics’ user interface allows you to slice and dice extensive amounts of data, but what if you want to do more? For example, you may want to merge backend eCommerce data for serious customer segment data mining, design beautiful and actionable dashboards, or combine Google Analytics Data with… Read more »

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Jul 09 2013

Building Awareness With Adwords: From Googlefest

One week ago, two members of Blue Acorn’s Optimization team presented at Googlefest, a free, one-day conference formatted especially for non-profit organizations, small businesses and educators. Blue Acorn’s Conversion Consultant, Amanda Graham, spoke on the merits of Analytics, while I, User Engagement Specialist Dodiet Sutardjo, gave attendees the lowdown on Adwords.

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Jun 25 2013

Making an Intelligent Website with Analytics: From Googlefest

One week ago, two members of Blue Acorn’s Optimization team presented at Googlefest, a free, one-day conference formatted especially for non-profit organizations, small businesses and educators. Blue Acorn’s User Engagement Specialist, Dodiet Sutardjo, gave attendees the lowdown on Adwords, while I, Conversion Consultant Amanda Graham, spoke on the merits of Analytics.

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