Jul 18 2016
checkout flow

New Resource: Optimizing Your Checkout Flow for Conversions [Webinar Recording]

In late June our Director of Optimization Jay Atkinson joined our friends at AddShoppers for a discussion regarding ways to optimize your checkout flow. From keeping the flow simple to identifying when you should ask a customer to create an account, Jay dug into some easy to assess strategies to improve conversions. As an ecommerce… Read more »

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Jul 06 2016
Blue Acorn Golden Bronto award

[Webinar] A/B Testing & SEM to Fuel Your Marketing Strategy

Whether you’re running a promotion or retargeting existing users, it’s important to ensure your customers follow an optimized journey. Join us on July 14 for a joint discussion with Bronto about A/B testing strategies that can be combined with the marketing power of advertising and SEM to improve your KPIs. Four A/B testing strategies to help… Read more »

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Jun 16 2016
signature hardware free shipping

Webinar Recap: Driving Conversions and Revenue Through A/B Testing

In conversion optimization, two things hold true: There are no silver bullets, and there can be no significance without solid traffic. Every ecommerce business has its own set of unique goals and challenges, therefore no tactic or strategy is one-size-fits-all. When developing test ideas for an optimization program, not only do you need a custom… Read more »

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Jun 03 2016
Marc Benioff Salesforce CEO

Salesforce Acquires Demandware, Sets Omnichannel to Full Speed Ahead

This week Salesforce announced it will be acquiring Demandware for $2.8 billion, and will later rename the company Salesforce Commerce Cloud. The acquisition will result in new resources for the Demandware platform, as well as pair it with Salesforce’s existing technological solutions. According to Gartner, global spending on ecommerce platforms is expected to grow at… Read more »

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May 24 2016
monetate-summit

Blue Acorn Wins Monetate Solutions Partner of the Year Award

Today during Monetate’s annual summit in Philadelphia, PA, the personalization platform company announced it is awarding our team with the Solutions Partner of the Year Award. “We’re thrilled to be named Monetate’s Solutions Partner of the Year, especially since they hold their partners to such exacting standards,” said Kevin Eichelberger, Blue Acorn’s CEO. “Our team and… Read more »

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May 20 2016

Blue Acorn Nominated Monetate Solution Partner of the Year, Rebecca Minkoff Rookie of the Year

This week, Monetate announced the finalists for its upcoming customer and partner awards set to occur at this year’s Monetate Summit. The event will take place on May 24 and 25 at the Loews Philadelphia Hotel in Philadelphia, where industry and thought leaders will discuss the latest trends on data and optimization. Among our peers,… Read more »

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May 03 2016

Collaborating Around a Human Cause

Why partnering with brands is more effective than working for them. Creative agencies come in many different flavors and sizes and typically are not one-size-fits-all. For organizations seeking a new or refreshed ecommerce site, there are a lot of components to take into consideration. How much should we spend? How much experience does the team… Read more »

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