Sep 18 2017
b2b research briefs

Three New B2B Research Briefs Available

Ecommerce is set to disrupt the B2B world in a big way, and Forrester and Frost & Sullivan have the numbers to prove it. In the next few years, specifically 2020, the B2B industry in the U.S. is set to surpass $1.1 trillion and account for 12.1 percent of all B2B sales. On a global scale, the growth is even bigger with numbers more than doubling from $5.5 trillion to $12 trillion. That’s a lot of growth, and with it a great deal of change.

In an effort to help B2B teams better understand the impact ecommerce will play on their business Blue Acorn compiled research from the likes of Forrester, Gartner, Google, and our own research study consisting of 100 B2B retailers. As a result of our findings we have developed three new research briefs that highlight everything from trends in the B2B space, why sales teams are embracing ecommerce and won’t be replaced by it, and how ecommerce is simplifying pricing and processes through automation and technology.

In the coming weeks we will also be announcing a new webinar focused on these findings, so stay tuned to our blog or subscribe to our newsletter. Have questions regarding these briefs or B2B ecommerce? Reach out to us here.

The Rise and Growth of B2B Ecommerce

Is history setting to repeat itself? Whether or not you want to argue that the consumer world is driving change in the B2B world or that technology is just optimizing the way business is done, it’s evident that change is among us. In our first research brief we take a deep dive into the trends, historical success, and ways you can expect B2B ecommerce will impact your business.

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How B2B Ecommerce Leads to Exponential Sales Growth

Show of hands, how many people think ecommerce will replace sales teams? No hands? Good! Why anyone would think you can fully automate deals on at the scale of B2B sales is just crazy talk, which is why we’re debunking a few myths in our second research brief. From having the sales team embrace ecommerce, to ensuring your team doesn’t get left out, to the importance human touch plays, this report will give you a closer look at how B2B organizations are growing exponentially with ecommerce.

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Simplifying B2B Pricing and Processes With Ecommerce

One of the biggest takeaways we found after talking to B2B teams is that they feel their pricing and processes are simply too complex for ecommerce. As a result our team did a bit more myth busting with our final research brief. In research brief three, we broke down the various ways successful B2B brands have already embraced and optimized everything from shipping, logistics, order fulfillment, sales, and even customer service all with the focal hub being ecommerce. Gone are the days of customer specific pricing and choke points in your sales funnel, now replaced with automation, always-on sales, and a few tricks along the way.

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Elliot Volkman

Digital Marketing Manager

Elliot is Blue Acorn's Digital Marketing Manager. He hold a master's degree in communication from Gonzaga, and has several awards for journalism and digital marketing. In his spare time he is a long-distance runner and triathlete.

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