Today during Monetate’s annual summit in Philadelphia, PA, the personalization platform company announced it is awarding our team with the Solutions Partner of the Year Award.
“We’re thrilled to be named Monetate’s Solutions Partner of the Year, especially since they hold their partners to such exacting standards,” said Kevin Eichelberger, Blue Acorn’s CEO. “Our team and our clients get a tremendous amount of benefit from the robust platform that Monetate provides, and we share the belief with Monetate that testing and personalization are critical to brands’ success going forward. We’re delighted to see such a positive response from Monetate and for our data-driven approach to be validated once again.”
An ability to gather, understand and use customer insights will be critical for brands and retailers going forward, regardless of whether they’re B2C- or B2B-focused. The Monetate platform enables its users to personalize across channels using the customer data and the team they already have.
“It’s important for brands to always place the customer top of mind to help differentiate themselves and remain memorable, which has become increasingly complicated in the ever-evolving consumer market,” said Monetate CEO Lucinda Duncalfe.
We’d also like to express how proud we are of our client Rebecca Minkoff for receiving a nomination as Rookie of the Year. Congratulations to Snapfish for taking home the win, and Marriott for being a great contender.
Our colleague Leah Yorston, a conversion optimization consultant who works with the Minkoff team, said, “Rebecca Minkoff has really amped up its testing game in 2016. The brand has not only increased its velocity of testing, but it’s also increased the level of complexity and the amount of data analysis that goes into the testing strategy. Together, we’ve been able to create meaningful experiences that drive gains in customer engagement and revenue. We’re excited that the Monetate platform will allow us to expand into more advanced testing and personalization concepts.”
Leah adds that the Blue Acorn Optimization and Value Creation teams are thrilled that Rebecca Minkoff was recognized by Monetate, and that the Blue Acorn teams look forward to continued success using Monetate’s suite of optimization tools.