Consumer confidence is paramount to conversions. A site must be secure, in most cases the user has some familiarity with the selling site, and a great user experience helps move them through the buyer’s journey. However, sites also rely on user-generated content (UGC) to not only show off products in real-life, but also to share reviews and answer questions to secure consumer confidence.
Depending on your primary customer, user-generated content can play an even larger role in driving conversions and increasing revenue. According to Adweek, 93 percent of millennials will read product reviews before making a purchase, with 77 percent of them trusting the reviews. This means user-generated content can play a vital role in your brand’s success. To gain a better understanding of how your brand can optimize UGC, we are joining forces with Pixlee on March 30 to discuss this topic and more. Register now, and come ready with questions!
During this webinar, you’ll learn about:
- Using reviews, Q&As and content to optimize the customer journey
- Leverage real customer photos on your online storefront
- Encourage customers to create content about your brand
- Integrate social media and ecommerce
Who: You + Pixlee + Blue Acorn’s Nik Budisavljevic
When: Thursday, March 30 at 2pm ET