Dec 22 2008

Email Marketing Case Study: Running a Successful Confirmed Opt-In Campaign

One of our clients, Design A Mosaic (DM), wanted to start up its email marketing with postcard style promotional emails (about six a year) to communicate specials, discounts, and other product news to their customer base. As we discussed in an earlier blog post, email marketing is especially important to eCommerce sites, and one of… Read more »

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Nov 12 2008

Tips for Boosting Average Order Size

In today’s tough economy, no business is immune to the nationwide belt-tightening efforts. Penny-pinching consumers are spending less and saving more, resulting in sagging sales for eCommerce stores, especially those that peddle non-essential goods and services. Until things improve on the financial horizon, online sellers may need to shift their marketing focus. While it may… Read more »

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