Nov 30 2016
Test of the Week

With or Without Zeros?

Do shoppers associate the product cost with length of price? Blue Acorn’s optimization team hypothesized that, yes, shoppers do make that association. We tested this hypothesis for one of our clients, an online accessories brand. We tested two pricing models: The control presented an item’s price as a flat number ($19), while the control listed the price with cents ($19.00). The results are in and, with 99.9% confidence, there is a clear winner. Click this link to see the test featured on, vote for which version you think resulted in increased KPIs, then read the case study.

Bethany Kelley

PR and Communications Manager

After joining Blue Acorn's marketing team in 2014, Bethany jumped headfirst into the eCommerce world. Since then, she's focused on sharing Blue Acorn's achievements and client successes with the masses through social media, blogs, and press coverage.

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