Nov 03 2014

Blue Acorn Launches New Website for Curtain Call

This week, Blue Acorn announced the launch of a new website for Curtain Call, a premiere supplier of dance recital apparel, owned by Perform Group, LLC, the industry leader in gymnastics and dance apparel. The new site is built on Magento Enterprise Edition 1.14.

Perform Group selected Blue Acorn to upgrade their family of websites from an outdated proprietary platform to provide their customers (primarily dance studio owners) with a streamlined shopping experience. The unique requirements gave Blue Acorn the opportunity to integrate several custom modules.

“Selecting Blue Acorn as our eCommerce partner was an easy choice. Their experience with B2B integrations and use of an agile process made us feel confident in their ability to complete our family of websites,” said John Misner, President of Perform Group.

To simplify the process of ordering coordinating costume pieces, Blue Acorn developed PicShopper. Users can click hot-spot icons on interactive images to open product information and add the item to their cart without ever leaving the current page. The website’s administrator can place icons anywhere and change the clickable size area to accommodate items of any size.

Blue Acorn also integrated their custom Product Variations Form to streamline the add-to-cart process for large orders.

“Clients like Curtain Call give our team the opportunity to flex our ‘solutions muscles’ to design an engaging user experience that also delivers business value,” said Kevin Eichelberger, Founder & CEO of Blue Acorn.

Read the full announcement here.

Bethany Kelley

After joining Blue Acorn's marketing team in 2014, Bethany jumped headfirst into the eCommerce world. Since then, she's focused on sharing Blue Acorn's achievements and client successes with the masses through social media, blogs, and press coverage.

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