Jun 11 2017
Analytics IRCE

Data You Can Use: Analytics for the C-Suite

Most enterprise businesses have no single source of truth for marketing. Executives rely on a different set of reports than their teams (BI, DataMart, financial reporting). For every great business intelligence system, there’s an executive team that doesn’t use it because that system isn’t accurate, aligned, and/or readily available. Blake Harrison is Senior Director, Digital… Read more »

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Jun 08 2017
analytics data science

IRCE: How Data Science Drives Personalization, Profit, and Innovation

Mike Zhang is the VP of Ecommerce, Digital Marketing, and Innovation at Land’s End. It’s not uncommon to misunderstand or overanalyze an ecommerce term, and Zhang provided attendees with a solid intro course on data science, including some useful definitions. Data analytics – Analyzing data using math and statistics. A lot of people think this… Read more »

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Sep 09 2016
robert moore rjmetrics

Magento Analytics: What’s in Store for Merchants

As an ecommerce industry professional, you’ve probably heard that Magento acquired RJMetrics last month. Based in Philadelphia, RJMetrics provides big data analytics to small and midsize businesses, and will now be called Magento Analytics. Magento said in a statement that the “advanced, cloud-based analytics solution will integrate with the Magento platform to help merchants better… Read more »

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Feb 07 2014

Liberating Your Google Analytics Data

When should you export your data? Google Analytics’ user interface allows you to slice and dice extensive amounts of data, but what if you want to do more? For example, you may want to merge backend eCommerce data for serious customer segment data mining, design beautiful and actionable dashboards, or combine Google Analytics Data with… Read more »

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Jun 25 2013

Making an Intelligent Website with Analytics: From Googlefest

One week ago, two members of Blue Acorn’s Optimization team presented at Googlefest, a free, one-day conference formatted especially for non-profit organizations, small businesses and educators. Blue Acorn’s User Engagement Specialist, Dodiet Sutardjo, gave attendees the lowdown on Adwords, while I, Conversion Consultant Amanda Graham, spoke on the merits of Analytics.

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