Sep 09 2016
robert moore rjmetrics

Magento Analytics: What’s in Store for Merchants

As an ecommerce industry professional, you’ve probably heard that Magento acquired RJMetrics last month. Based in Philadelphia, RJMetrics provides big data analytics to small and midsize businesses, and will now be called Magento Analytics. Magento said in a statement that the “advanced, cloud-based analytics solution will integrate with the Magento platform to help merchants better… Read more »

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Feb 07 2014

Liberating Your Google Analytics Data

When should you export your data? Google Analytics’ user interface allows you to slice and dice extensive amounts of data, but what if you want to do more? For example, you may want to merge backend eCommerce data for serious customer segment data mining, design beautiful and actionable dashboards, or combine Google Analytics Data with… Read more »

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Jun 25 2013

Making an Intelligent Website with Analytics: From Googlefest

One week ago, two members of Blue Acorn’s Optimization team presented at Googlefest, a free, one-day conference formatted especially for non-profit organizations, small businesses and educators. Blue Acorn’s User Engagement Specialist, Dodiet Sutardjo, gave attendees the lowdown on Adwords, while I, Conversion Consultant Amanda Graham, spoke on the merits of Analytics.

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Nov 05 2012

eCommerce Takeaways from the Google Analytics Summit 2012

This past week, Blue Acorn attended the Google Analytics Summit at the Computer History Museum in Mountain View, California. During the event, Google Analytics Certified Partners and Google Analytics Premium customers discussed the rapidly advancing future of Google’s renowned data program, Google Analytics. This year’s summit was a two-day, two-part event with the first day… Read more »

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