May 22 2018

Adobe Acquires Magento

On Monday, Adobe Systems Inc. agreed to buy ecommerce platform Magento for $1.68 billion. Magento brings a missing ecommerce piece to Adobe Experience Cloud, aiming to create a seamless end-to-end system on a single platform for B2B and B2C customers. The deal, Adobe’s third largest to date, is expected to close the third quarter of… Read more »

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Apr 04 2018

Effective Email Segmentation Strategies for Ecommerce

The sure-shot way to create relevant emails is segmentation. This is because segmenting your list according to their activity enables you to discover groups of people who have similar interest levels. Segmented campaigns bring a 100.95% higher click rate than non-segmented ones. (Source: MailChimp) Understanding Segmentation and How to do it Segmentation is basically breaking… Read more »

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Oct 31 2017
Optimizely X

Opticon 2017: Insights and New Optimizely Features

Last week our team attended Opticon 2017. Here, we’ve gathered the team’s thoughts on the biggest announcements and feature updates. #1 Program Management The announcement: Optimizely Program Management is a new suite of solutions that will help Optimizely customers manage experimentation programs throughout the entire lifecycle. Emily Wilhoit, Head of Business Development: The new Program… Read more »

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