Apr 04 2018

Effective Email Segmentation Strategies for Ecommerce

The sure-shot way to create relevant emails is segmentation. This is because segmenting your list according to their activity enables you to discover groups of people who have similar interest levels. Segmented campaigns bring a 100.95% higher click rate than non-segmented ones. (Source: MailChimp) Understanding Segmentation and How to do it Segmentation is basically breaking… Read more »

read more
Oct 31 2017
Optimizely X

Opticon 2017: Insights and New Optimizely Features

Last week our team attended Opticon 2017. Here, we’ve gathered the team’s thoughts on the biggest announcements and feature updates. #1 Program Management The announcement: Optimizely Program Management is a new suite of solutions that will help Optimizely customers manage experimentation programs throughout the entire lifecycle. Emily Wilhoit, Head of Business Development: The new Program… Read more »

read more
Oct 05 2017
Insect Lore

Building Custom Experiences: How We Improved 4 Iconic Brands’ Stores

Over the years Blue Acorn has had the privilege to work with some of the most iconic brands in their respective industries. From Insect Lore’s butterfly kits to Vermont Teddy Bear’s amazing gifts, their names stand apart from the rest. When it comes to working with the likes of Everlast and Candelabra, that also means… Read more »

read more