Jun 06 2018

IRCE 2018 Kicks Off With Warby Parker Keynote

This morning, IRCE 2018 kicked off in Chicago with a keynote from one of Warby Parker’s co-founders, David Gilboa. While the conference may be called Internet Retailer Conference and Exhibit, Gilboa’s keynote focused on both online and offline solutions implemented by the company during its eight-year history. Warby Parker’s co-founders met as graduate students and… Read more »

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Jun 04 2018

Meet us at Connections 2018

Everyone knows Dreamforce is the pinnacle of all software conferences. If you are lucky enough to have attended, you know Salesforce does an incredible job taking over an entire city for a few days spreading the word of their anti-software, cloud solutions. This year they are mimicking that fanfare for a retail-specific event called Salesforce… Read more »

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May 22 2018

Adobe Acquires Magento

On Monday, Adobe Systems Inc. agreed to buy ecommerce platform Magento for $1.68 billion. Magento brings a missing ecommerce piece to Adobe Experience Cloud, aiming to create a seamless end-to-end system on a single platform for B2B and B2C customers. The deal, Adobe’s third largest to date, is expected to close the third quarter of… Read more »

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Apr 04 2018

Effective Email Segmentation Strategies for Ecommerce

The sure-shot way to create relevant emails is segmentation. This is because segmenting your list according to their activity enables you to discover groups of people who have similar interest levels. Segmented campaigns bring a 100.95% higher click rate than non-segmented ones. (Source: MailChimp) Understanding Segmentation and How to do it Segmentation is basically breaking… Read more »

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