Jun 25 2013

Making an Intelligent Website with Analytics: From Googlefest

One week ago, two members of Blue Acorn’s Optimization team presented at Googlefest, a free, one-day conference formatted especially for non-profit organizations, small businesses and educators. Blue Acorn’s User Engagement Specialist, Dodiet Sutardjo, gave attendees the lowdown on Adwords, while I, Conversion Consultant Amanda Graham, spoke on the merits of Analytics.

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Jun 22 2010

Boost Sales with an Emphasis on Visual Marketing

For most small business owners, common marketing strategies include taking out ads in trade magazines and newspapers, buying advertising space online, or handing out fliers. Then there are the plethora of “guerilla marketing” tools that can be used to generate a buzz in the community about your product or service. But did you know that… Read more »

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Jun 30 2009

Accessibility for All

There are literally hundreds of things to think about when launching or overhauling an eCommerce site. You’ll be faced with such decisions as which hosting provider is right for you, what graphical elements will best showcase your products or services, and how to handle inventory control and fulfillment. One vital element that often gets lost… Read more »

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