Jun 09 2017
Jet at IRCE on Shoppers actions

Unpredictability: Don’t Count on Shoppers Using Your Site or App the Way You Expect

Ben Babcock, Director of Research at Jet.com, has a long history in the retail space and provided some examples of how to use the discusses technology in the real world. Before Jet, he was conducting research and customer insight programs at Microsoft and Amazon.If you don’t know Jet, it’s a online marketing place where prices… Read more »

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May 04 2017

3 Ways to Use Customer Photos on your Storefront

Over $2.14 trillion dollars will be spent online in 2017. With this number steadily climbing each year, brands are constantly searching for ways to strengthen the online shopping experience and drive more sales. Brands that know how to leverage real customer photos to meet their business goals are seeing results. Also known as user-generated content or UGC… Read more »

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Jan 05 2017
popup doomsday

How Google’s Upcoming Algorithm Change Will Affect Almost Every Online Retailer

In the 90s, you could navigate to almost any site and there would be some sort of popup that would open up an entirely new window, often an advertisement. Eventually, consumers became overburdened with these popups, and browsers shifted to include tabbed pages and anti-popup measures. However, once again we have found ourselves in the… Read more »

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