Sep 22 2016

Holiday Customers Don’t Have Long-Term Value. Or Do They?

At Blue Acorn, we’re big fans of using data as a means to improve online shopping, so we devoured The Ecommerce Holiday Customer Benchmark Report from Magento Analytics. The analysis, which extended across 350 clients, 50 million customers, and 40 billion transactions, set out to compare the value of shoppers acquired over the holidays to… Read more »

read more
Apr 01 2016
dotmailer drone april fools

April Fool’s Day Is No Joke For Ecommerce Brands

Beyond optimization tactics and amazing designs, one of the most effective ways to drive customers to buy from an ecommerce site is through marketing campaigns. From personalized emails to connecting social media posts with a specific holiday, brands can enter organic conversations that their customers are already having. Not surprisingly one particular holiday truly brings… Read more »

read more
Jul 09 2013

Building Awareness With Adwords: From Googlefest

One week ago, two members of Blue Acorn’s Optimization team presented at Googlefest, a free, one-day conference formatted especially for non-profit organizations, small businesses and educators. Blue Acorn’s Conversion Consultant, Amanda Graham, spoke on the merits of Analytics, while I, User Engagement Specialist Dodiet Sutardjo, gave attendees the lowdown on Adwords.

read more
Dec 11 2012

Transitioning Domains or eCommerce Platforms? Your 7 SEO Obligations:

If you’re going to move your site to a new domain or transition eCommerce platforms, being able to proactively avoid SEO missteps will ensure the transition does not negatively affect revenue. You’ll also keep, if not improve, keyword rankings which are directly correlated to the amount of traffic your site is bringing in. An improper… Read more »

read more
Aug 08 2012

How Coupon Sites Could Be Stealing Your Affiliate Commissions

Coupon sites like CouponCabin and RetailMeNot have become too numerous to count. For consumers, this is a great thing! Who doesn’t like saving money? Coupons are so popular that when searching a brand name in Google, the autocomplete often suggests “coupon” as the next search term. However, for eCommerce managers who have an affiliate program,… Read more »

read more