Jul 30 2012

Google to Add Remarketing Control to Google Analytics, AdWords

The professionals at Google Analytics always give you more opportunities to make data-driven marketing decisions. Their latest announcement is no exception. Google Analytics is adding remarketing control directly into the Google Analytics platform. This means you can use Google Analytics data already available (and historical data) to create specific segments targeted for remarketing, then deploy… Read more »

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Jun 08 2012

From Like to Checkout: Google Analytics & Social Tracking

Social sites continue to grow and become a part of the everyday experience. According to Nielsen, consumers spend 23% of their time online on a social media site. The study raises questions about how visitors originating from social media sites behave on eCommerce sites. Are they purchasing? Should you consider increasing your Facebook PPC budget?… Read more »

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Mar 08 2012

Don’t Discount the Potential Success of F-Commerce

– Written by Robert Henderson The recent Facebook IPO filing has forced mainstream media and business professionals into micro-analyzing every part of the Facebook revenue model. Since 2004, when Mark Zuckerberg launched the social network, fans of Facebook (pun intended) have celebrated the numerous opportunities for monetizing the company itself, and more importantly to us,… Read more »

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Feb 22 2012

Google Trusted Stores Benefit All

We all know Google is regularly testing new ways to add value to their paid search listings. In the past, we’ve seen the Google Checkout bar, review stars, product extensions, sitelink extensions, enhanced ad sitelinks, and more. This past October, Google announced their Google Trusted Stores pilot program to help increase consumer confidence in shopping… Read more »

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Feb 16 2012

What Pinterest Means for eCommerce

Social media websites are popping up all over the Internet landscape, so why would you pay attention to the relatively young Pinterest? Simple. Pinterest is already proving to drive targeted traffic to eCommerce retailers. According to Shareaholic’s January 2012 Referral Traffic Report, Pinterest now drives more referral traffic than YouTube, Google+, and LinkedIn combined. Given… Read more »

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Jun 22 2010

Boost Sales with an Emphasis on Visual Marketing

For most small business owners, common marketing strategies include taking out ads in trade magazines and newspapers, buying advertising space online, or handing out fliers. Then there are the plethora of “guerilla marketing” tools that can be used to generate a buzz in the community about your product or service. But did you know that… Read more »

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