Aug 01 2008

Stop Selling Products!

Stop selling your products! Yeah, that may sound weird coming from a company that builds e-commerce sites. But my point is that you have to stop thinking that you’re simply selling tangible products that are x-size and x-color and that these are the reasons people buy your products. People aren’t really buying a tangible product;… Read more »

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Jul 11 2008

Straight from the Shopper’s Mouth: Making Customer Reviews Work For You

As a frequent eCommerce shopper, I’ve got a mental checklist of things I want to see before I go hunting for the “Add to Cart” button. Some of them are no-brainers: Price. Benefits. Pictures. Then there are the more secondary (but still important) attributes, like shipping cost, product availability, and any applicable options to configure,… Read more »

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