Jun 09 2017
Jet at IRCE on Shoppers actions

Unpredictability: Don’t Count on Shoppers Using Your Site or App the Way You Expect

Ben Babcock, Director of Research at Jet.com, has a long history in the retail space and provided some examples of how to use the discusses technology in the real world. Before Jet, he was conducting research and customer insight programs at Microsoft and Amazon.If you don’t know Jet, it’s a online marketing place where prices… Read more »

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Jun 08 2017
analytics data science

IRCE: How Data Science Drives Personalization, Profit, and Innovation

Mike Zhang is the VP of Ecommerce, Digital Marketing, and Innovation at Land’s End. It’s not uncommon to misunderstand or overanalyze an ecommerce term, and Zhang provided attendees with a solid intro course on data science, including some useful definitions. Data analytics – Analyzing data using math and statistics. A lot of people think this… Read more »

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May 25 2017

Recapping Salesforce XChange 2017

What a conference! I successfully navigated my first Salesforce XChange experience. After many hours of standing and sitting through keynotes, talking with other partners and retailers, and exploring Las Vegas, I am back in reality in Charleston with all sorts of ideas, new memories, and a lighter wallet. The Community at Xchange As a front-end… Read more »

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May 09 2017

XChange 2017, Here We Come

It’s hard to believe three years ago we were at XChange, finalizing the selection of our second eCommerce platform- Demandware. The Blue Acorn team, similar to many merchants visiting Demandware XChange, was at a critical moment in the platform selection process. Immersing ourselves into the community of employees, partners, clients and prospects for three days… Read more »

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