May 22 2018

User Experience and Luxury Brands: Common UX Challenges

Historically, traditional luxury brands were reluctant to sell items online. There’s the fear of online retailers selling counterfeit products and the old-age myth that consumers will not buy luxury goods online. Luxury brands are driven by art, design, and exceptional customer experiences, something that is evident in their physical stores. In the new digital reality,… Read more »

read more