Oct 31 2017
Optimizely X

Opticon 2017: Insights and New Optimizely Features

Last week our team attended Opticon 2017. Here, we’ve gathered the team’s thoughts on the biggest announcements and feature updates. #1 Program Management The announcement: Optimizely Program Management is a new suite of solutions that will help Optimizely customers manage experimentation programs throughout the entire lifecycle. Emily Wilhoit, Head of Business Development: The new Program… Read more »

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Aug 24 2017
ecom-busters

Ecommerce Myth Busters: Platform Cutovers Are Risky and Terrifying

Every day, in pursuit of more online revenue and simpler processes, brands begin the labor-intensive process of a cut-over. In doing so, they not only invest time and money, they risk everything they’ve built. We’ve all heard post-cutover horror stories about reduced traffic, slumping conversions on formerly high-performing pages, and loyal shoppers who struggle with… Read more »

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Nov 30 2016
Test of the Week

With or Without Zeros?

Do shoppers associate the product cost with length of price? Blue Acorn’s optimization team hypothesized that, yes, shoppers do make that association. We tested this hypothesis for one of our clients, an online accessories brand. We tested two pricing models: The control presented an item’s price as a flat number ($19), while the control listed… Read more »

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Sep 22 2016

Holiday Customers Don’t Have Long-Term Value. Or Do They?

At Blue Acorn, we’re big fans of using data as a means to improve online shopping, so we devoured The Ecommerce Holiday Customer Benchmark Report from Magento Analytics. The analysis, which extended across 350 clients, 50 million customers, and 40 billion transactions, set out to compare the value of shoppers acquired over the holidays to… Read more »

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