Jul 06 2016
Blue Acorn Golden Bronto award

[Webinar] A/B Testing & SEM to Fuel Your Marketing Strategy

Whether you’re running a promotion or retargeting existing users, it’s important to ensure your customers follow an optimized journey. Join us on July 14 for a joint discussion with Bronto about A/B testing strategies that can be combined with the marketing power of advertising and SEM to improve your KPIs. Four A/B testing strategies to help… Read more »

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Jun 16 2016
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Webinar Recap: Driving Conversions and Revenue Through A/B Testing

In conversion optimization, two things hold true: There are no silver bullets, and there can be no significance without solid traffic. Every ecommerce business has its own set of unique goals and challenges, therefore no tactic or strategy is one-size-fits-all. When developing test ideas for an optimization program, not only do you need a custom… Read more »

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Apr 28 2016

Legacy Code, CMOs and Dysentery: Risk Management for eCom Optimization

(Author’s note: this blog employs a silly, hackneyed metaphor in an effort to hold your attention. Proceed with caution and please direct any hostile feedback to our CMO (chris@blueacorn.com). Trust me, he deserves it.) There aren’t that many cultural touchstones that fall squarely into the “if you’ve never experienced this, we probably wouldn’t get along”… Read more »

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