Jul 06 2016
Blue Acorn Golden Bronto award

[Webinar] A/B Testing & SEM to Fuel Your Marketing Strategy

Whether you’re running a promotion or retargeting existing users, it’s important to ensure your customers follow an optimized journey. Join us on July 14 for a joint discussion with Bronto about A/B testing strategies that can be combined with the marketing power of advertising and SEM to improve your KPIs. Four A/B testing strategies to help… Read more »

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Jun 16 2016
signature hardware free shipping

Webinar Recap: Driving Conversions and Revenue Through A/B Testing

In conversion optimization, two things hold true: There are no silver bullets, and there can be no significance without solid traffic. Every ecommerce business has its own set of unique goals and challenges, therefore no tactic or strategy is one-size-fits-all. When developing test ideas for an optimization program, not only do you need a custom… Read more »

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Apr 28 2016

Legacy Code, CMOs and Dysentery: Risk Management for eCom Optimization

(Author’s note: this blog employs a silly, hackneyed metaphor in an effort to hold your attention. Proceed with caution and please direct any hostile feedback to our CMO (chris@blueacorn.com). Trust me, he deserves it.) There aren’t that many cultural touchstones that fall squarely into the “if you’ve never experienced this, we probably wouldn’t get along”… Read more »

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Mar 31 2016
investing in optimization

How to Invest in Optimization

Developing an optimization strategy requires more work than making room in the budget for an optimization tool. Still, you rarely hear tales of remorse from those that have gone down the path of optimization. Your goals and your traffic will determine how extensive your program should be. With that information, you’ll be able to decide… Read more »

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