Jun 22 2010

Boost Sales with an Emphasis on Visual Marketing

For most small business owners, common marketing strategies include taking out ads in trade magazines and newspapers, buying advertising space online, or handing out fliers. Then there are the plethora of “guerilla marketing” tools that can be used to generate a buzz in the community about your product or service. But did you know that… Read more »

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Aug 04 2009

Call it What it Is

There’s so much to think about when you’re designing the website for your online business: creating the right look and feel, making your products look good, and writing copy that sets your business apart from the millions of other eCommerce sites out there. In an effort to stand out, it can be tempting to attach… Read more »

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May 18 2009

Does Your eCommerce Site Suffer from Confusability?

In the Twitterverse last week, the fine folks at MarketingProfs talked about “confusability,” which they defined as “the direct opposite of usability in terms of web site or application design. This is achieved either intentionally or unintentionally.” Around the same time, Blue Acorn CEO & President Kevin Eichelberger tweeted that he didn’t like Kmart’s new… Read more »

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Nov 12 2008

Tips for Boosting Average Order Size

In today’s tough economy, no business is immune to the nationwide belt-tightening efforts. Penny-pinching consumers are spending less and saving more, resulting in sagging sales for eCommerce stores, especially those that peddle non-essential goods and services. Until things improve on the financial horizon, online sellers may need to shift their marketing focus. While it may… Read more »

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Sep 02 2008

Make it Personal: Tips for Effective Customization

In today’s “me-centric” marketplace, consumers are demanding customization on virtually everything, from bath towels to welcome mats to barware. Today, hundreds of thousands of U.S. businesses are offering some level of personalization on the products they’re selling, with annual sales well into the billions. And it looks like the trend isn’t fading anytime soon —… Read more »

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