“Strategically, our objective is for our web presence and platform to serve as the cornerstone of our sales, marketing and servicing efforts,” says Tabitha Bowling, COO at SCOUT. “Since 2009, we’ve been maintaining two completely separate commerce sites for our B2C and B2B customers. With Magento’s enterprise-level platform, we can power multiple sales channels through a single site that provides a consistent brand message and caters to the specific needs of our customers. Whether a specialty retailer needs to replenish their SCOUT display or a mother needs some durable and stylish bags to pack up her daughter for summer camp or college, they both will be treated to a colorfully stimulating, highly intuitive and extremely efficient online shopping experience.”
The most significant change that both SCOUT’s B2C and B2B customers will notice is the look and feel of the site. It’s been redesigned to provide a better user experience, which started with a very thorough User Experience (UX) Audit. Blue Acorn looked at the site’s analytics, conducted a mini-usability study with live users, and performed cross-browser testing all the way down to the code level. Every aspect of the shopping funnel was evaluated, graded, and presented to the SCOUT team with our recommendations. The resulting new design has been streamlined with a more intuitive layout. The site navigation includes filter options that are more prominent, and the ability for visitors to find what they want has never been easier.
“SCOUT is a really fun brand, so it’s important that their shopping experience be as clear and easy as possible,” notes Blue Acorn Founder & CEO, Kevin Eichelberger. “At the same time, they had a long list of goals they wanted to accomplish with this site: a B2C side, a B2B side, live product personalization, customer segmentation, etc. I’m extremely proud of our team members who worked on this site. They were able to give SCOUT everything they asked for, including a simple, playful experience.”
Visitors now have the option to shop according to a specific color. Upon clicking the color swatch of their choice, visitors can view every product that features the color, which can then be cross-referenced with patterns that also feature the selected color. Similarly, they can shop according to a specific pattern in the line by clicking on the pattern’s swatch and filtering the resulting products by color. The new site will also include advanced filter options, where customers can narrow a search down to the specific features of a bag or bin, such as the number of pockets.
Another new feature added for both B2C and B2B customers is a live chat option from Olark. These live chats will occur with actual SCOUT team members who can assist customers in numerous ways, including gift suggestions, consultation on best sellers, advice on merchandising and display, and more.
Consumers will enjoy the new site’s expansion of SCOUT’s personalization service, which now offers a live preview of a specified personalization with Greek letters, uppercase letters, and lowercase letters, all with a variety of font style and color options.
In addition to having the ability to apply to be a SCOUT reseller directly on the site, SCOUT’s approved resellers will also be able to log into their own custom homepage that includes, among other things, YTD sales, their account manager’s information, last invoice date, and tracking details for shipments. SCOUT will also be able to create custom segments within their resellers, in order to best tailor their experience on the site.
“SCOUT represents a fast-growing segment of Blue Acorn’s brand name clients who need a better way to manage both their B2B and B2C channels,” says Eichelberger. “With Magento EE, we can enable our clients to manage both channels of revenue on the same platform, using the same administration panel. The efficiencies created by such a setup are undeniable.”
“After we decided that Magento EE was the right platform for us, we faced the daunting task of choosing the right solution partner,” says Bowling. “That turned out to be the easiest part of the project as we connected with Blue Acorn’s work style and approach from the very beginning. Not only are they exceptionally skilled developers, certified in every way imaginable on the Magento platform, but they are also very seasoned, process-driven eCommerce specialists who, through exhaustive research, testing and analysis, determined how best to monetize our brand’s value proposition throughout the online shopping experience.”