industry - home goods
Casper is an ecommerce company that sells mattresses, sheets, pillows, and even dog beds. The company provides a 100-day in-home trial and a 10-year warranty for their mattresses. Their “bed-in-a-box” was designed by former IDEO inventors and is made from a combination of memory and latex foams with the goal of becoming the first end-to-end sleep brand.
Casper’s limited resources in the optimization field meant that they struggled with optimizing their site. The VP would work alone on testing ideas, the developers would feel slightly out of their element, and everyone would hit roadblock after roadblock. After seeing the results Blue Acorn was able to provide for clients like Ticketmaster and learning that over 51% of our tests reach statistical significance, Casper chose to work with Blue Acorn to develop a more powerful optimization program and create testing themes around the most impactful areas for improvement and strategies for the future.
Blue Acorn began by examining available market research data, a technical audit, a UX audit, site analytics, user testing, usability research, and test history. We found that the usability and site experience of Casper was very clean compared to most of our eCommerce clients, so we focused on the consideration cycle, off-site influences, the competitive landscape, content strategy, and analytics opportunities. Casper received theming ideas that aim to increase their market share in a growing online market, improve performance of competitive campaigns, and allow them to continue to disrupt brick & mortar.
The Technical Audit
The most important feature of any site is speed. Before engaging in experimentation, we perform a technical audit. Casper's audit provided four big revelations: (1) assets that could be compressed to reduce page load time, (2) heavy use of JS that increased effort and adversely affected other functionality, (3) large files that could be cached in the browser to decrease page load times, and (4) animated images that could be replaced with GIFs or CSS to increase mobile page load times.
mobile users who abandon after 6-10s
users who expect load times of 2s or less
reduction in conversion after 1s delay
There’s no reason to hire us to reinvent the wheel. Our partners make it possible for you to access features and functionality that would otherwise cost you more than a private jet.
- Optimizely for experimentation
- Google Analytics for in-depth analytics reporting
- Usertesting.com for user testing and analysis