industry - fashion
Rebecca Minkoff

Rebecca Minkoff is a global lifestyle brand with a wide range of apparel, handbags, footwear, jewelry, accessories (including tech), and athleisure. The brand has three domestic retail stores, two international locations, and is distributed in over 900 stores worldwide. In 2015, they came to Blue Acorn to integrate an ecommerce platform into their global omnichannel initiative.

conversion rate

+14%

revenue

+154%

We have your solution?

THE SITUATION

To start, Blue Acorn created a UX Blueprint full of qualitative and quantitative data. During a three-day design workshop, that data was used to inspire ways to increase conversion rates and support the brand. Rebecca Minkoff’s customer base of tech-savvy millennial women now access evolving trends whenever and on whatever device they choose.

THE SOLUTION

To best support their omni-channel vision, Rebecca Minkoff came to Blue Acorn to upgrade their site and integrate it with a connected wall, a connected fitting room, an associate app, and a consumer app. The eCommerce site needed to become an integral part of the connected store experience, and an uninterrupted experience would be crucial to success.

PLATFORMS
&
PARTNERS

There’s no reason to hire us to reinvent the wheel. Our partners make it possible for you to access features and functionality that would otherwise cost you more than a private jet.

  • Magento Enterprise Edition as their eCommerce Platform
  • Curalate to feature photos with hashtag #MyRM
  • Loop Commerce for electronic gifting
  • Monetate for testing and personalization
  • Google Tag Manager