industry - fashion
Rebecca Minkoff is a global lifestyle brand with a wide range of apparel, handbags, footwear, jewelry, accessories (including tech), and athleisure. The brand has three domestic retail stores, two international locations, and is distributed in over 900 stores worldwide. In 2015, they came to Blue Acorn to integrate an ecommerce platform into their global omnichannel initiative.
To start, Blue Acorn created a UX Blueprint full of qualitative and quantitative data. During a three-day design workshop, that data was used to inspire ways to increase conversion rates and support the brand. Rebecca Minkoff’s customer base of tech-savvy millennial women now access evolving trends whenever and on whatever device they choose.
To best support their omni-channel vision, Rebecca Minkoff came to Blue Acorn to upgrade their site and integrate it with a connected wall, a connected fitting room, an associate app, and a consumer app. The eCommerce site needed to become an integral part of the connected store experience, and an uninterrupted experience would be crucial to success.
Mobile First Approach
With mobile-first design in mind, Blue Acorn’s UX team and Rebecca Minkoff’s creative team focused on replicating the look and feel of the showroom to seamlessly connect the in-store to the online experience. The single design that has been optimized for all devices resulted in a faster time to market, lower ongoing maintenance costs, and SEO benefits.
revenue up yoy
conversion rate up yoy
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