industry - outdoors
From $89.9 million in sales in 2013 to $468.9 million in 2015, Yeti has seen massive growth over the past several years. Currently sold in outlets like Dick’s Sporting Goods, Cabela’s, West Marine and REI, Yeti is one of the largest brands to emerge out of Texas in the past decade.
After upgrading and redesigning, the Yeti team found that poor coding practices during the implementation created a backlog of errors so long that they couldn’t even see the roadmap anymore. Before the site launched, they began looking for a new partner, someone who could clear the backlog and put them back on course. The team needed rapid-fire support to add new value for online shoppers and react to issues affecting the shopping funnel, of which there were going to be plenty. Within days of launching, YETI began working with Blue Acorn, citing quality, speed, cost, and culture as criteria.
Holiday Gift Guide
The Holiday Gift Guide proved to be a successful initiative, showing an increased AOV and Conversion Rate as compared to non-Holiday Gift Guide users. Although the Gift Guide captured the attention of 29.8% of total site users, it assisted in generating nearly half of the revenue for that time period.
average order value
conversion rate up yoy
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