industry - outdoors
From $89.9 million in sales in 2013 to $468.9 million in 2015, Yeti has seen massive growth over the past several years. Currently sold in outlets like Dick’s Sporting Goods, Cabela’s, West Marine and REI, Yeti is one of the largest brands to emerge out of Texas in the past decade.
The Yeti site receives roughly 1500 orders per day, and during the holidays it’s more like 7500. Uptime is money, and lackluster support and poor communication from an overseas team were negatively affecting their ability to add new value for online shoppers and react to issues affecting the shopping funnel. For example, it took six months to get address validation working correctly. In 2016, Yeti began looking to establish a relationship with an ecommerce partner that was nimble in their process and able to adapt to Yeti’s culture. In addition to quality, speed, cost considerations, they looked for a partner who would be bought into YETI’s success.
Holiday Gift Guide
The Holiday Gift Guide proved to be a successful initiative, showing an increased AOV and Conversion Rate as compared to non-Holiday Gift Guide users. Although the Gift Guide captured the attention of 29.8% of total site users, it assisted in generating nearly half of the revenue for that time period.
average order value
conversion rate up yoy
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