industry - outdoors
YETI

From $89.9 million in sales in 2013 to $468.9 million in 2015, Yeti has seen massive growth over the past several years. Currently sold in outlets like Dick’s Sporting Goods, Cabela’s, West Marine and REI, Yeti is one of the largest brands to emerge out of Texas in the past decade.

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THE SITUATION

After upgrading and redesigning, the Yeti team found that poor coding practices during the implementation created a backlog of errors so long that they couldn’t even see the roadmap anymore. Before the site launched, they began looking for a new partner, someone who could clear the backlog and put them back on course. The team needed rapid-fire support to add new value for online shoppers and react to issues affecting the shopping funnel, of which there were going to be plenty. Within days of launching, YETI began working with Blue Acorn, citing quality, speed, cost, and culture as criteria.

THE SOLUTION

The Blue Acorn team supplied over one hundred hours a week from developers, along with strategic planning. In addition to investigating and remediating errors, the Blue Acorn team added additional marketing areas on the homepage, added Product Registration to the Magento Admin for customer service, fixed the old partner’s javascript, reworked a confusing add-to-cart user flow, remediated analytics, implemented a mini-cart, customized domestic expedited shipping options, integrated ID.me, Narvar, and Pitney Bowes, and engineered a Holiday Gift Guide. That was all in the first four months.

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