SafePetProducts.com is an online retailer of pet products that focus on safety, and humane solutions for animals. They approached Blue Acorn in September of 2008 in search of a partner that could help them migrate their existing eCommerce website onto the Magento Commerce platform, help them define a new brand, and improve their organic search ranking.
We put together a creative design that focused on the animals and created an intuitive user interface that eliminated friction in the shopping process. What resulted was a Magento website that fostered sales in a competitive market. To date, SafePetProducts.com boasts a conversion rate well above average (4.5%) coupled with extremely low bounce and exit rates. All signs that the customers are comfortable with the brand, enjoy the products, and find the website easy to use and shop.
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