Jun 13 2018

Eloquii’s CEO on Data and Design: IRCE18 Recap

Eloquii is a trend-driven fashion brand for women who are sizes fourteen and up. The “plus-size” market the brand serves is growing twice the rate of the “straight-size” market (sizes twelve and below). However, today, that market includes just 20% of US women’s apparel spend. Across channels and categories, Eloquii’s CEO, Mariah Chase, wishes to… Read more »

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Jun 07 2018

Globalization Strategies: IRCE Session Recap

Markets tend to develop along the same path: First, users come online for communication and entertainment, then business, then buying from large, trusted brands, then smaller needs like electronics and books, and finally more touch-and-feel categories. In this IRCE Session Recap, we’re going over a session on globalization featuring Lily Varon from Forrester and Lee… Read more »

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Jun 06 2018

IRCE 2018 Kicks Off With Warby Parker Keynote

This morning, IRCE 2018 kicked off in Chicago with a keynote from one of Warby Parker’s co-founders, David Gilboa. While the conference may be called Internet Retailer Conference and Exhibit, Gilboa’s keynote focused on both online and offline solutions implemented by the company during its eight-year history. Warby Parker’s co-founders met as graduate students and… Read more »

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Oct 31 2017
Optimizely X

Opticon 2017: Insights and New Optimizely Features

Last week our team attended Opticon 2017. Here, we’ve gathered the team’s thoughts on the biggest announcements and feature updates. #1 Program Management The announcement: Optimizely Program Management is a new suite of solutions that will help Optimizely customers manage experimentation programs throughout the entire lifecycle. Emily Wilhoit, Head of Business Development: The new Program… Read more »

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