Jun 07 2018

Globalization Strategies: IRCE Session Recap

Markets tend to develop along the same path: First, users come online for communication and entertainment, then business, then buying from large, trusted brands, then smaller needs like electronics and books, and finally more touch-and-feel categories. In this IRCE Session Recap, we’re going over a session on globalization featuring Lily Varon from Forrester and Lee… Read more »

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Jun 06 2018

IRCE 2018 Kicks Off With Warby Parker Keynote

This morning, IRCE 2018 kicked off in Chicago with a keynote from one of Warby Parker’s co-founders, David Gilboa. While the conference may be called Internet Retailer Conference and Exhibit, Gilboa’s keynote focused on both online and offline solutions implemented by the company during its eight-year history. Warby Parker’s co-founders met as graduate students and… Read more »

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Oct 31 2017
Optimizely X

Opticon 2017: Insights and New Optimizely Features

Last week our team attended Opticon 2017. Here, we’ve gathered the team’s thoughts on the biggest announcements and feature updates. #1 Program Management The announcement: Optimizely Program Management is a new suite of solutions that will help Optimizely customers manage experimentation programs throughout the entire lifecycle. Emily Wilhoit, Head of Business Development: The new Program… Read more »

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Jun 29 2017

Magento Commerce vs. Magento Open Source: Top Revenue-Impacting Features Ranked

Do you know someone who doesn’t get why they should pay for Magento Commerce (formerly known as Magento Enterprise), when they could use Magento Open Source (formerly know as Magento Community) for free? While many capabilities are exclusive to Magento Commerce, I’ve highlighted a few that have the greatest potential to impact your online store’s… Read more »

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Jun 11 2017
Analytics IRCE

Data You Can Use: Analytics for the C-Suite

Most enterprise businesses have no single source of truth for marketing. Executives rely on a different set of reports than their teams (BI, DataMart, financial reporting). For every great business intelligence system, there’s an executive team that doesn’t use it because that system isn’t accurate, aligned, and/or readily available. Blake Harrison is Senior Director, Digital… Read more »

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