Mar 31 2016
investing in optimization

How to Invest in Optimization

Developing an optimization strategy requires more work than making room in the budget for an optimization tool. Still, you rarely hear tales of remorse from those that have gone down the path of optimization. Your goals and your traffic will determine how extensive your program should be. With that information, you’ll be able to decide… Read more »

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Dec 31 2015

2015 By the Numbers

As we say hello to the new year, it’s helpful to reflect on 2015. Blue Acorn was named Magento’s eCommerce Partner of the Year, expanded into a second building, won the coveted iFive:K spirit award and entered into a new partnership with Salesforce Commerce Cloud (formerly Demandware). Along the way, we grew to over 100 employees and… Read more »

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Oct 07 2014

The Dangers of Quick A/B Tests

Testing is a science, and scientists go to great lengths to obtain accurate results. They ensure accuracy by writing a solid hypothesis, creating clean environments, minimizing outliers, and waiting for enough data to collect. You may not be looking for a cure or an answer regarding the cosmos, but if you want accurate results, you… Read more »

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Aug 26 2014

Reaching Statistical Significance

When a test disproves your hypothesis, it can be disappointing. While you learn something about your customers, you don’t get the thrill of the win. Still, losing is not nearly as disappointing as a test that never ends. So why do some tests reach statistical significance quickly and some never get valid results?

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Jan 06 2014

2013 in Review

Last year was a big year for Blue Acorn. We celebrated our fifth anniversary, we doubled in size, and we broke ground on a new office. We also expanded our optimization services and created tons of new revenue for clients with conversion testing. Not to mention, we had fun while we did it.

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