Jan 05 2017
popup doomsday

How Google’s Upcoming Algorithm Change Will Affect Almost Every Online Retailer

In the 90s, you could navigate to almost any site and there would be some sort of popup that would open up an entirely new window, often an advertisement. Eventually, consumers became overburdened with these popups, and browsers shifted to include tabbed pages and anti-popup measures. However, once again we have found ourselves in the… Read more »

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Dec 08 2016

Black Friday and Cyber Monday Break Records, Merge to Month-Long Sales Period

The results are in, and this year’s Black Friday and Cyber Monday shopping periods have officially broken last year’s sales records. Not only have ecommerce retailers enjoyed increases in revenue, transactions, and conversion rates, industry-leading research, as well as our own data, show that more consumers than ever are buying online in place of purchasing… Read more »

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Dec 02 2016
Black Friday Results

Black Friday By The Numbers [Infographic]

The week of Black Friday this year exceeded expectations for retailers, specifically on the ecommerce side. Between the largest sources of holiday traffic and analysis, all unanimously agreed that in-store sales saw  noticeable declines, whereas online sales hit new records. According to our research, overall key performance indicators enjoyed a positive increase with one exception:… Read more »

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Nov 17 2016

Join Us For the Opticon Virtual Summit

Opticon Virtual Summit is a half-day virtual event designed to provide experimenters (you!) of all levels with actionable information that can be implemented immediately into their day to day jobs. The event will feature three different content tracks: experiment everywhere, experimentation center of excellence, and personalization. In addition to these topics, we’re excited to be… Read more »

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Oct 28 2016
Qubit ML

Qubit Launches Qubit ML Engine So You Can Uncover More Revenue Opportunities

This week, Blue Acorn partner Qubit announced the upcoming release of Qubit ML, a machine-learning engine designed to help brands uncover revenue opportunities. Set to be released in November, Qubit ML will be part of the company’s Digital Experience Management (DXM) platform, which was announced as part of its latest round of venture funding earlier… Read more »

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