Gray Thursday, Black Friday, Cyber Monday – these are all common shopping holidays known to drive some of largest amounts of revenue. Over the past few years, these days not only began to merge with one another, the promotional periods became longer. Some retailers, notably Amazon, have gone so far as to make the holiday… Read more »
read more
Another year complete, and another year ahead. Throughout the calendar year, most online retailers expect to devote a certain number of days each month to promotions. But how far out you plan, and how you decide when a discount or sale will be most effective, is more than just selecting a day or established holiday…. Read more »
read more
Each year as new sales records are broken we gain a clearer perspective on the volume of goods purchased online. From emerging tech to fashion, it’s easy to gain an understanding of the types of products consumers are buying. However, it’s not always clear who is doing the buying. After commissioning a survey of more… Read more »
read more
In the 90s, you could navigate to almost any site and there would be some sort of popup that would open up an entirely new window, often an advertisement. Eventually, consumers became overburdened with these popups, and browsers shifted to include tabbed pages and anti-popup measures. However, once again we have found ourselves in the… Read more »
read more
In 2016 we saw growth, new and returning awards, new site launches such as Vermont Teddy Bear Company and Kansas City Steaks, and more cold brew coffee and LaCroix than is likely healthy. As our team continues to grow, so do our reasons to celebrate. From team members having babies and getting married, to some… Read more »
read more
The results are in, and this year’s Black Friday and Cyber Monday shopping periods have officially broken last year’s sales records. Not only have ecommerce retailers enjoyed increases in revenue, transactions, and conversion rates, industry-leading research, as well as our own data, show that more consumers than ever are buying online in place of purchasing… Read more »
read more
The week of Black Friday this year exceeded expectations for retailers, specifically on the ecommerce side. Between the largest sources of holiday traffic and analysis, all unanimously agreed that in-store sales saw noticeable declines, whereas online sales hit new records. According to our research, overall key performance indicators enjoyed a positive increase with one exception:… Read more »
read more
Opticon Virtual Summit is a half-day virtual event designed to provide experimenters (you!) of all levels with actionable information that can be implemented immediately into their day to day jobs. The event will feature three different content tracks: experiment everywhere, experimentation center of excellence, and personalization. In addition to these topics, we’re excited to be… Read more »
read more
Not long ago, if you came across a beautiful, functional ecommerce site, it was most certainly meant for consumers. Fast forward to today, and that probability has shrunk significantly. Today’s business buyer is much more likely to perform his job using one or several well-designed ecommerce sites. It took time for companies to react to… Read more »
read more
This week, Blue Acorn partner Qubit announced the upcoming release of Qubit ML, a machine-learning engine designed to help brands uncover revenue opportunities. Set to be released in November, Qubit ML will be part of the company’s Digital Experience Management (DXM) platform, which was announced as part of its latest round of venture funding earlier… Read more »
read more