Throughout the calendar year, most every retail and ecommerce business expects to devote a certain number of days each month to promotions. But how far out you plan, and how you decide when a discount or sale will be most effective, is more than just selecting a day or established holiday. In reality, it takes… Read more »
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No matter how much traffic ecommerce brands send to their site, only a small portion of that traffic will convert. Indeed, according to Monetate’s latest EQ2 report, the average conversion rate in the U.S. during Q2 of this year was 3.02%, down from 3.27% the previous quarter. One of the more common ways marketers improve… Read more »
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In the past month, there has been a great deal of excitement around the new iPhone 7 and Apple Watch Series 2. Surprisingly, many have overlooked a major new feature that Apple is rolling out for both devices: Apple Pay. This new contact payment technology is the company’s latest solution to support ecommerce brands and… Read more »
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This week at Shop.org’s Digital Summit in Dallas, TX, Demandware announced that it is rebranding as Salesforce Commerce Cloud. In June of this year, Demandware was acquired by Salesforce for $2.8 billion; the name change is part of management’s short-term integration plans. The company will also release more details about the rebrand and integration plans… Read more »
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SLI Connect is a yearly ecommerce event hosted by SLI Systems on September 15th, 2016 taking place at the prestigious Carnegie Hall, New York City. The one day event will bring together North America’s leading retailers to discuss, explore, and learn from one another’s ecommerce challenges and goals. The day will be filled with key note speakers, presentations,… Read more »
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This week, Magento announced a new tool, Holiday Dashboard, designed to turn ecommerce brands’ data into impactful campaigns and promotions for the holidays. According to the company, 39% of holiday shoppers make a second purchase within the same holiday season, and nearly 24% of all revenue for a company is typically brought in during this… Read more »
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Each page of your ecommerce site has value, but for organic visitors—a group we marketers strive to attract—nothing is more important than your homepage. This is especially true for new visitors who may have seen your ad on TV or heard about your brand from a friend, because they’re probably not yet familiar with your… Read more »
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In today’s e-commerce landscape, 68% of carts are abandoned before buyers make a purchase. Building consumer confidence helps counteract this alarming trend. During this webinar, we’ll look at common challenges that eCommerce professionals face, and we’ll talk about proven strategies and tactics to solve them. Join us as we also share stories of how our… Read more »
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Blue Acorn is excited to announce that we have landed on the Inc. 5000 list for a fourth consecutive year. Our ranking, number 1,265, also makes Blue Acorn the 14 fastest-growing private company in all of South Carolina. “It’s a tremendous honor to be named to the Inc. 5000 list, and even better to be… Read more »
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Magento, one of Blue Acorn’s ecommerce platform partners, today announced the acquisition of RJMetrics. The newly acquired company will be rebranded as Magento Analytics and will act as an add-on service to the more than 250,000 businesses around the world that currently use Magento platforms. Magento’s acquisition of RJMetrics is a logical investment. According to… Read more »
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