What happens when a Goliath ecommerce company creates its own holiday? It creates waves, and lots of them. Although both the media and consumers agreed that last year’s inaugural Amazon Prime Day was a bust, this year the company reported that it was the biggest day in company history. More specifically, the company reported a… Read more »
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In late June our Director of Optimization Jay Atkinson joined our friends at AddShoppers for a discussion regarding ways to optimize your checkout flow. From keeping the flow simple to identifying when you should ask a customer to create an account, Jay dug into some easy to assess strategies to improve conversions. As an ecommerce… Read more »
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Whether you’re running a promotion or retargeting existing users, it’s important to ensure your customers follow an optimized journey. Join us on July 14 for a joint discussion with Bronto about A/B testing strategies that can be combined with the marketing power of advertising and SEM to improve your KPIs. Four A/B testing strategies to help… Read more »
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In conversion optimization, two things hold true: There are no silver bullets, and there can be no significance without solid traffic. Every ecommerce business has its own set of unique goals and challenges, therefore no tactic or strategy is one-size-fits-all. When developing test ideas for an optimization program, not only do you need a custom… Read more »
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As an ecommerce professional, you focus heavily on visitor acquisition, which is vital, but are you focusing enough on conversion optimization? Most brands are not. Don’t miss this event as two ecommerce industry experts with over 23 years of combined experience dish on: Why your goal should be getting out of the way of the user… Read more »
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This week Salesforce announced it will be acquiring Demandware for $2.8 billion, and will later rename the company Salesforce Commerce Cloud. The acquisition will result in new resources for the Demandware platform, as well as pair it with Salesforce’s existing technological solutions. According to Gartner, global spending on ecommerce platforms is expected to grow at… Read more »
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Today during Monetate’s annual summit in Philadelphia, PA, the personalization platform company announced it is awarding our team with the Solutions Partner of the Year Award. “We’re thrilled to be named Monetate’s Solutions Partner of the Year, especially since they hold their partners to such exacting standards,” said Kevin Eichelberger, Blue Acorn’s CEO. “Our team and… Read more »
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What do you get when you mix A/B testing, the most tweeted session at Magento Imagine, and Signature Hardware? Actionable ecommerce. After a highly-popular session on testing at this year’s Imagine, we’ve joined forces with Magento to bring the information to those of you who may not have been able to attend the conference. From… Read more »
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This week, Monetate announced the finalists for its upcoming customer and partner awards set to occur at this year’s Monetate Summit. The event will take place on May 24 and 25 at the Loews Philadelphia Hotel in Philadelphia, where industry and thought leaders will discuss the latest trends on data and optimization. Among our peers,… Read more »
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In the world of ecommerce, there are so many ways to increase revenue that your team and priorities can easily become jumbled. From optimizing the checkout process to adjusting how prices appear, all the way down to personalizing content and messaging in emails, the tactics are seemingly endless. For ecommerce, emails can be one of… Read more »
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