Oct 14 2009

Preparing for the Holiday Rush

For consumers, the passing of Labor Day signals the transition from swimsuits to sweaters. But for e-tailers, it marks the ramp-up for the biggest online shopping season of the year: the Christmas frenzy. The gap between web and brick-and-mortar purchases continues to shrink, most notably during the holidays. To help you get the maximum traffic—and,… Read more »

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Sep 28 2009

PR: The Good, The Bad, & The Ugly

Recently, I’ve been getting questions from people regarding PR. Unfortunately, many businesses confuse PR with marketing. They are different, but they do work in tandem. Or, in some cases, PR might be part of an overall marketing strategy. Another common misconception: many people think “press releases” when it comes to PR, but that’s just one teeny-tiny… Read more »

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Sep 01 2009

Pssst: Pass it On!

In today’s competitive marketplace, word-of-mouth marketing is one of the most effective tools in any online business’ arsenal. Referrals can go a long way toward building customer loyalty and drawing in new clientele. Smart companies know that by perfecting the art of word-of-mouth marketing (or “WOMM”), they’ll make themselves more appealing and accessible to potential… Read more »

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Aug 04 2009

Call it What it Is

There’s so much to think about when you’re designing the website for your online business: creating the right look and feel, making your products look good, and writing copy that sets your business apart from the millions of other eCommerce sites out there. In an effort to stand out, it can be tempting to attach… Read more »

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Jun 30 2009

Accessibility for All

There are literally hundreds of things to think about when launching or overhauling an eCommerce site. You’ll be faced with such decisions as which hosting provider is right for you, what graphical elements will best showcase your products or services, and how to handle inventory control and fulfillment. One vital element that often gets lost… Read more »

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Jun 24 2009

eCommerce Freedom

Last week while attending the Internet Retailer Conference in Boston, I had the pleasure of meeting a variety of eCommerce vendors in the exhibition hall.  Many of them with innovative (and some not so innovative) software, solutions, or services targeted towards online retailers and solving their needs, pain points, and goals.  In discussions with a… Read more »

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