Since before the age of digital transformation, experimentation has always been a critical tool for understanding your customers and breaking through the status quo. However, experimentation is often siloed, not accessible across the organization, and left out of the overall strategy of connecting with customers. Optimizely and its customers aim to overcome this hurdle and… Read more »
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What is conversion rate optimization testing? Conversion rate optimization (known as CRO or conversion testing) is the methodology to segment traffic and test different variations of the buying process to identify which presentation of content is best. Your desired customer action, or goal, could be providing an email address, completing a purchase, creating an account,… Read more »
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Lark & Ro, Wickedly Prime, Store & Beam, Coastal Blue, Rebel Canyon, The Fix, Happy Belly, Kid Nation, Paris Sunday, Mama Bear… How many of these brands have you heard of? We’d be surprised if you’ve heard of even half of these. And, they are all Amazon private labels. Retailers getting into the private label… Read more »
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You may ask yourself, “Why should I try to duplicate Amazon’s business model when I can just sell directly on the retailer giant’s site and take advantage of its distribution resources?” For a while, it seemed like the obvious answer: if you can’t beat ‘em, join ‘em. But then Amazon launched its private labels that… Read more »
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Cryptocurrency is one of those things that people love to talk about. How much did Bitcoin rise today? Where can I use Bitcoin? Is the bubble going to pop? While it’s a popular topic of discussion, only about 5% of American adults own digital currency, according to a joint study by the Global Blockchain Business… Read more »
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What is PCI DSS? A lot of brands and retailers are puzzled by PCI. PCI DSS, the Payment Card Industry Data Security Standard, is a set of security standards created to increase control around cardholder data to ensure merchants and sellers safely and securely accept, store, process, and transmit customer information during ecommerce transactions. The… Read more »
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Since Google Wallets launched in 2011, society has slowly been closing in on the day where wallets will no longer be necessary. During the last seven years, the mobile payment sector has become increasingly fragmented, more and more solutions are entering the market. Naturally, as mobile payments become more popular, mobile fraud also increases. The… Read more »
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We’ve compared the top mobile payments for online retail stores and discussed security and compliance. Now, let’s dig into how to integrate a mobile payment service. According to David Shuford of Blue Acorn, “One of the top frustrations retailers have with online payments is being able to roll out additional payment methods on a tight… Read more »
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Mobile payments enable consumers to quickly checkout without the hassle of inputting their credit or debit card, shipping, and billing information each time they make an online purchase. There are several mobile payment options for consumers to choose from, and it seems more are popping up each day. The good thing about most mobile payment… Read more »
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It’s odd to think that it was only one generation ago that consumers would walk into a store with a wallet full of cash to make their everyday purchases. Today, it’s rare to see a shopper pay with cash or even carry money in their wallet. The growth of payment platforms and gateways has paved… Read more »
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