Marc Benioff, Co-CEO and founder of Salesforce, kicked off his 16th Dreamforce keynote by showing his gratitude to the audience members, both in-person and online—over 171,000 people registered for Dreamforce and over ten million would be watching online, which he followed with a passionately delivered statement that framed the rest of the keynote: “This is a… Read more »
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If someone asked you which online prescription glasses store sold over 20 million pairs, your guess would likely be incorrect. And, if someone asked you which women’s denim brand is number one in US department stores, it may take you a few guesses to get the right answer. Zenni Optical and NYDJ (formerly Not Your… Read more »
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At Blue Acorn, we’re always up for a challenge. Most recently, we were challenged to deliver a highly-complex, fan-centric, content and merchandise site for one of the biggest bands in the world on a timeline most agencies would consider unachievable. I have long believed our team to be composed of exceptionally reliable people, and this… Read more »
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Sealed Air Corporation’s claim to fame is its invention of bubble wrap in 1960. Since then, the company has grown its packaging services in the food packaging and product care industries and transitioned into a small parcel fulfillment company. Sealed Air is an industrial company by nature, but ecommerce changed the way it does business… Read more »
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A couple of years ago, Miki Berardelli met the co-founder of Kidbox, Inc., Haim Dabah. He was in the process of launching the new subscript box brand for children and was looking for a CEO to run the company. “He had me at hello,” says Berardelli during her Shop.org session. It didn’t take much to… Read more »
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Today, there are over 15,000 devices that use voice technology. Since the launch of Amazon’s Echo and the Google Home, two things became clear: consumers love voice technology, and they are comfortable using it. For brands, this is a significant opportunity to better engage with customers. The number of sales provided by voice assistants is… Read more »
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Cranking out endless amounts of content that is engaging and valuable takes a significant amount of time and effort. Customer generated content (CGC) provides retailers and brands a break from creating original content and is proven to improve customer engagement. Luckily, if you provide your customers a space to share their comments, CGC is easy… Read more »
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When you look back at your day, think about how much digitally infused our lives have become. Digital is everywhere—in your electric toothbrush, smart watch, mobile phone—and it assists in other non-digital aspects of our lives. Kiran Mani, the Managing Director for Google’s Retail Sector, started the session with a story about a day he… Read more »
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Since before the age of digital transformation, experimentation has always been a critical tool for understanding your customers and breaking through the status quo. However, experimentation is often siloed, not accessible across the organization, and left out of the overall strategy of connecting with customers. Optimizely and its customers aim to overcome this hurdle and… Read more »
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What is conversion rate optimization testing? Conversion rate optimization (known as CRO or conversion testing) is the methodology to segment traffic and test different variations of the buying process to identify which presentation of content is best. Your desired customer action, or goal, could be providing an email address, completing a purchase, creating an account,… Read more »
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