Marketing leaders, such as CMOs, now allocate 3.24 percent of overall revenue to technology, compared to the Chief Information Officer’s respectable 3.4 percent. With that budget, marketing leaders are funding ecommerce, and technical leaders are being asked to play a supporting role. We ran a survey of B2B professionals where only 6 percent of the… Read more »
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During the busy holiday season or after a big sales promotion, it’s common to see an uptick in customer service requests and ultimately an increase in returns and exchanges. Optimizing the frontend experience for the customer returns experience will minimize the number of calls your customer support receives, but you also need a streamlined returns… Read more »
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The rate of returns is expected to continue to grow as ecommerce grows. According to the National Retail Federation, the median return rate across all industries is 10 percent. However, this number varies from vertical to vertical. Drug/Pharmacies and Beauty have the lowest return rates, with the former at 1.98 percent and the latter at… Read more »
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For most brands, the holiday season leads to increased site visits, sales, and new customers. This all sounds great, but this also results in more returns. Online returns during the holiday season surge to 30 percent, up from the 20 percent average, and as high as 50 percent for more expensive items. The customer return… Read more »
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Not surprisingly, the more users purchase items online, the higher the return rate. Experts estimate that by 2020, returns will cost around $550 billion—75.2 percent more than only four years prior. The Wall Street Journal and the Star Business Journal found that consumers make brick-and-mortar returns eight to ten percent of the time. This number… Read more »
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Earlier this year, Salesforce B2C Commerce launched Storefront Reference Architecture (SFRA), the next iteration of its reference application which serves as the starting point for storefront design. Both SFRA and the existing SiteGenesis framework sit outside the platform API layer and serve as out-of-the-box blueprints for the storefront; containing the fully functional elements needed to… Read more »
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SeaWorld is a chain of marine mammal parks, animal theme parks, water parks, and rehabilitation centers across the United States. The parks offer up-close animal experiences, rides and roller coasters, and the chance to help with the team’s efforts in wildlife protection. Striking the right balance between marketing and conversion is a challenge for the… Read more »
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At Groceryshop, Nina Barton, President of Global Growth at Kraft Heinz, walked the audience through the typical journey of putting food on the table: a consumer discovers new ideas for meals, looks for inspiration from friends or family, plans the meals, shops for ingredients, then cooks and eats it. Over the last seventy years, this… Read more »
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Earlier this year at Imagine 2018, Magento announced the upcoming release of Magento 2.3. It’s now been a year since Magento 2.2 launched and three years since the release of Magento 2.0. Version 2.3 comes with exciting new functions and features—most of which will benefit B2C merchants. The four features we are looking forward to… Read more »
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Touted as the future of front-end development, the Progressive Web App (PWA) is front-end architecture that allows you to present a responsive and secure native app like shopping experience regardless of the quality of a customer’s internet connection. Leveraging modern browser features, such as service workers (a service worker is a script that your browser… Read more »
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