Sep 02 2008

Make it Personal: Tips for Effective Customization

In today’s “me-centric” marketplace, consumers are demanding customization on virtually everything, from bath towels to welcome mats to barware. Today, hundreds of thousands of U.S. businesses are offering some level of personalization on the products they’re selling, with annual sales well into the billions. And it looks like the trend isn’t fading anytime soon —… Read more »

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Aug 01 2008

Stop Selling Products!

Stop selling your products! Yeah, that may sound weird coming from a company that builds e-commerce sites. But my point is that you have to stop thinking that you’re simply selling tangible products that are x-size and x-color and that these are the reasons people buy your products. People aren’t really buying a tangible product;… Read more »

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