On the latest episode of The Funnel, Casey and I had the pleasure of chatting with Greg Harvell, Principal Front-end Architect at Blue Acorn. We discuss customer frustrations with mobile payments, the ideal user interface for mobile payments, and how to integrate a mobile payment to your ecommerce site. If you like the podcast, leave us a review!
Where you can listen:
Not into podcasts? Here’s a recap:
When shopping on their mobile device, what are some of the top consumer frustrations?
- Lack of convenience and too many required fields to complete the transaction: “There are improvements that can be made in reducing the amount of information you need to collect to complete a purchase, smartly placing confidence builders throughout your funnel so that it’s not a question when the user is about to click Place Order.” – Greg
What’s the ideal user interface for mobile payments?
- One-click button or make the form look like their payment method: “If you’re asking them to fill out a credit card form, make the form look like a credit card, not so much in the skeuomorphism sense but in the sense of laying out form fields in the same matter they’re presented on the card.” – Greg
How can brands personalize the payment experience?
- Data and testing: “I think Merchants can make gain a ton of information from looking at their analytics and focus on supporting the devices their consumers are using to make purchases.” – Greg
How do you integrate a mobile payment solution to your ecommerce platform?
- Use a payment processor: “I think your best bet will always be to find a payment processor who provides this functionality in their integrations.” – Greg