Feb 07 2019

Podcast Recap: UI for Mobile Payments

On the latest episode of The Funnel, Casey and I had the pleasure of chatting with Greg Harvell, Principal Front-end Architect at Blue Acorn. We discuss customer frustrations with mobile payments, the ideal user interface for mobile payments, and how to integrate a mobile payment to your ecommerce site. If you like the podcast, leave us a review!

Where you can listen:

iTunes

Spotify

Stitcher

Not into podcasts? Here’s a recap:

When shopping on their mobile device, what are some of the top consumer frustrations?

  • Lack of convenience and too many required fields to complete the transaction: “There are improvements that can be made in reducing the amount of information you need to collect to complete a purchase, smartly placing confidence builders throughout your funnel so that it’s not a question when the user is about to click Place Order.” – Greg

What’s the ideal user interface for mobile payments?

  • One-click button or make the form look like their payment method: “If you’re asking them to fill out a credit card form, make the form look like a credit card, not so much in the skeuomorphism sense but in the sense of laying out form fields in the same matter they’re presented on the card.” – Greg

How can brands personalize the payment experience?

  • Data and testing: “I think Merchants can make gain a ton of information from looking at their analytics and focus on supporting the devices their consumers are using to make purchases.” – Greg

How do you integrate a mobile payment solution to your ecommerce platform?

  • Use a payment processor: “I think your best bet will always be to find a payment processor who provides this functionality in their integrations.” – Greg

Shannon Kenneally

Content Writer

After graduating from Clemson, Shannon started her career in marketing, focusing on content creation and engagement. As Blue Acorn’s Content Writer, she keeps clients and customers up-to-date on the latest trends and news in the ecommerce world. In her free time, she enjoys running with her dog and checking out the local breweries in Charleston.

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