Most enterprise businesses have no single source of truth for marketing. Executives rely on a different set of reports than their teams (BI, DataMart, financial reporting). For every great business intelligence system, there’s an executive team that doesn’t use it because that system isn’t accurate, aligned, and/or readily available. Blake Harrison is Senior Director, Digital… Read more »
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Mike Zhang is the VP of Ecommerce, Digital Marketing, and Innovation at Land’s End. It’s not uncommon to misunderstand or overanalyze an ecommerce term, and Zhang provided attendees with a solid intro course on data science, including some useful definitions. Data analytics – Analyzing data using math and statistics. A lot of people think this… Read more »
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As an ecommerce industry professional, you’ve probably heard that Magento acquired RJMetrics last month. Based in Philadelphia, RJMetrics provides big data analytics to small and midsize businesses, and will now be called Magento Analytics. Magento said in a statement that the “advanced, cloud-based analytics solution will integrate with the Magento platform to help merchants better… Read more »
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When should you export your data? Google Analytics’ user interface allows you to slice and dice extensive amounts of data, but what if you want to do more? For example, you may want to merge backend eCommerce data for serious customer segment data mining, design beautiful and actionable dashboards, or combine Google Analytics Data with… Read more »
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Making changes to your eCommerce site without measuring the impact is like getting dressed in the dark. The first step in getting smarter about these enhancements and understanding how moving needles relies on a commitment to measuring their effect. To get the most accurate measurement, we recommend testing every change you make side by side… Read more »
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It’s not crazy to assume that when you redesign, you hope to increase your revenue. That said, the results you’ll see after a redesign don’t always improve revenue. In fact, they often do the opposite. According to a study by Forrester, redesign provides a 44% chance to decrease performance, a 39% chance to decrease conversion,… Read more »
read moreOne week ago, two members of Blue Acorn’s Optimization team presented at Googlefest, a free, one-day conference formatted especially for non-profit organizations, small businesses and educators. Blue Acorn’s User Engagement Specialist, Dodiet Sutardjo, gave attendees the lowdown on Adwords, while I, Conversion Consultant Amanda Graham, spoke on the merits of Analytics.
read moreGoogle Analytics provides you with an abundance of information on visitors to your site, but if you want more meaningful and comprehensive visitor interaction data, you should seriously consider advanced tagging.
read moreEveryone knows about Black Friday and the Christmas shopping season. With few exceptions, it is the most active time of the year for eCommerce sites, but what about other holidays? Most eCommerce stores have at least one other holiday bump. Think of the other holiday bump as a secondary holiday that drives traffic and sales…. Read more »
read moreTo quote Veruca Salt of Roald Dahl’s classic, “I want data and prizes, analytics and surprises of all shapes and sizes, and now. Don’t care how, I want it now.”
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