Feb 11 2009

eCommerce is NOT Microwavable!

We live in an instant gratification society, much to the detriment of processes that actually involve this little thing called time. Now don’t get me wrong. I’m a fan of quick-and-easy, as long as it won’t affect results. But some things take time. And at the top of the list is this: eCommerce. During my… Read more »

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Jul 07 2008

It’s All in How You Say It—Tips on Evaluating (and Strengthening) Your Tone

What many e-commerce companies forget is that they communicate with their customers more than other websites. From registration forms, to order forms, to order confirmation emails, to lost password/login information emails—well, you get the idea. No doubt, you’ve spent a lot of time getting your website’s “tone” just right. But is that tone reflected in… Read more »

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Jun 17 2008

Michael Keaton Stars In Multiplicity II – eCommerce Pagination

With Andy MacDowell playing the role of Googlebot… Have you ever seen the movie Mulitplicity? Do you also happen to run/manage an eCommerce website? If so, then you should know exactly what I’m referring to without even reading any further. This isn’t a signal to hit your back button now, but instead an indication that… Read more »

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