During the last few decades, brands and retailers have been tackling the digital transformation and the new technologies that come with it. Each new technology is created with the goal of reducing friction and empowering both you as the seller and your buyers. Brands and retailers have never had as much insight and data into… Read more »
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Nick Szabo, a computer scientist and cryptographer, first introduced the term “smart contracts” almost twenty years ago. His example of an early smart contract is a vending machine. In the purest definition, vending machines are a smart contract as it removes static documents that require human management. The machine drives the transaction between the two… Read more »
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Blockchain technology has reached all corners of business—money transfers, retail loyalty programs, legal contracts, copyright protections. This technology serves as the foundation for smart contracts, which brings a new level of transparency and security to business-to-business transactions. Paper contracts can take weeks to move from one party to another, and digital documents can, unfortunately, be… Read more »
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In less than three years the global B2B ecommerce industry is set to exceed $12 trillion, more than twice than what it was a decade ago. From wholesale to manufacturing to retail, B2B has quickly surpassed that of online consumer-driven sales. However, regardless of the sales driven through B2B ecommerce, many companies are still falling… Read more »
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70% of Enterprise customers use Magento for either solely B2B or hybrid B2B/B2C commerce and Forrester predicts B2B ecommerce sales in the US to reach $1.13T by 2020 representing 12.1% of all sales. Even though Magento is the top ecommerce platform on Internet Retailer’s 2017 B2B 300 Guide for the 2nd straight year, there were… Read more »
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Ecommerce is set to disrupt the B2B world in a big way, and Forrester and Frost & Sullivan have the numbers to prove it. In the next few years, specifically 2020, the B2B industry in the U.S. is set to surpass $1.1 trillion and account for 12.1 percent of all B2B sales. On a global… Read more »
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If I’m making a sale to another business, I want to understand and speak to the needs of their company. That way, I don’t waste their time with content that falls flat. That’s what B2B ecommerce segmentation and personalization attempt to mimic. They watch for behaviors and collect demographic information, then address customers with relevant… Read more »
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When I was an ecommerce and purchasing manager, I spent a lot of time on brand and pure play sites. The most memorable sites for me were the brands that made me cringe every time I had to place an order due to site speed or poor usability. I always wondered why companies made placing… Read more »
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Logging into your typical business-to-business commerce site is like a step into ecommerce days forgotten. These stripped-down, circa 1990 Honda Accords are made to get you from here to there, but they’re not going to impress anyone on the drive. I would wager that most B2B sites today are still just a minimal user interface… Read more »
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During my five years as a purchasing manager for a retail sporting goods company, I became very frustrated with the lack of technology or innovation offered to me by the brands carried in our stores and online. Placing a purchase order or drop shipment meant picking up the phone and sitting on hold. Like most… Read more »
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