Apr 01 2019

Beauty Shoppers Spend 80% of Their Time in This Crucial Phase of the Buying Process

Which verticals do you think consumers spend the most time researching products? Fashion? Beauty? Technology? Your first guess might be fashion or technology. Fashion consumers need to determine if something is the right fit and size, technology consumers dive deep into the quality of products and how the features align with their needs. But this… Read more »

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Mar 21 2019

6 Beauty Brands That Use Questionnaires to Create a Personalized Experience

We’re way past simply putting products in front of consumers and crossing our fingers that they will choose our product over a competitor. It’s all about providing personalized, relevant shopping experiences that drive conversions and improve loyalty. In fact, 80% of consumers are more likely to make a purchase when brands offer personalized experiences, according… Read more »

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