Apr 23 2019

How Beauty Brands Use Content to Combat Price Concerns

Traditionally, the only indicator for the level of quality of a health or cosmetic item was price. If something has a higher price tag, it must have better results. Social media completely upended this philosophy in the beauty industry, giving more power and information to consumers than ever before. With the abundance of user-generated content,… Read more »

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Apr 22 2019

10 Beauty Brands Using Minimalist Design to Elevate Products

Overcomplicated website layouts and designs can quickly take a turn towards cluttered and confusing customer journeys. In fact, 40% of shoppers will stop engaging if they find the online store unattractive or outdated, according to Adobe. There’s something to be said for an ecommerce site that offers a minimal, sleek design. As Leonardo da Vinci… Read more »

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Apr 01 2019

Beauty Shoppers Spend 80% of Their Time in This Crucial Phase of the Buying Process

Which verticals do you think consumers spend the most time researching products? Fashion? Beauty? Technology? Your first guess might be fashion or technology. Fashion consumers need to determine if something is the right fit and size, technology consumers dive deep into the quality of products and how the features align with their needs. But this… Read more »

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Mar 21 2019

6 Beauty Brands That Use Questionnaires to Create a Personalized Experience

We’re way past simply putting products in front of consumers and crossing our fingers that they will choose our product over a competitor. It’s all about providing personalized, relevant shopping experiences that drive conversions and improve loyalty. In fact, 80% of consumers are more likely to make a purchase when brands offer personalized experiences, according… Read more »

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