Feb 21 2019

Podcast Recap: Reaching Retail Customers with Product Registration

Product registration isn’t exactly the sexiest ecommerce topic, but it’s how brands capture millions of customers who purchased their products through retail channels. Once only used for recall notifications, product registration has now evolved into quasi-loyalty programs for retail customers. Casey and I had the chance to speak with Dan Forno, Director of Client Success… Read more »

read more
Feb 12 2019

3 Limitations to Traditional Ecommerce Platforms (and Why Headless Commerce is the Answer)

When brands first started selling their products online, it made perfect sense to purchase an all-inclusive ecommerce platform. When you only had one or two customer touchpoints, a full-stack solution made it easy to streamline the sales process. As ecommerce continued to unfold and evolve, as any new technology does, it quickly became apparent that… Read more »

read more
Jan 21 2019

4 Ecommerce Challenges Beauty Brands Continue to Face

As retail slows and new brands emerge, nobody should be surprised that the resulting industry growth is shifting online. For beauty companies, the same trend can be seen. According to Internet Retailer, the online beauty category grew web sales by 23.6% in 2017, outpacing the overall ecommerce growth rate. By comparison, the beauty and cosmetics… Read more »

read more
Dec 10 2018

Can a B2B ecommerce site really attract NEW customers? What you need to know to sell growth

Everyone is selling improved business processes to wholesalers, but it’s often better to sell an ecommerce storefront to your boss with more revenue than reduced expenses. Our survey respondents’ agree: B2B professionals were more than twice as likely to say that acquiring new customers to grow revenue would be more effective positioning than reducing reliance… Read more »

read more