Jun 13 2018

Eloquii’s CEO on Data and Design: IRCE18 Recap

Eloquii is a trend-driven fashion brand for women who are sizes fourteen and up. The “plus-size” market the brand serves is growing twice the rate of the “straight-size” market (sizes twelve and below). However, today, that market includes just 20% of US women’s apparel spend. Across channels and categories, Eloquii’s CEO, Mariah Chase, wishes to… Read more »

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Jun 11 2018

Luxury Experts Give Their UX Insights: “It’s all about rolling out the red carpet”

How are luxury brands and retailers breaking the online barrier and creating exceptional user experiences for their shoppers? We’ve asked luxury industries experts for the answers and to provide their insights on engaging with luxury shoppers, creating lifetime value, and optimizing the ecommerce experience. How do you balance emphasis between branded content and an experience… Read more »

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Jun 07 2018

Globalization Strategies: IRCE Session Recap

Markets tend to develop along the same path: First, users come online for communication and entertainment, then business, then buying from large, trusted brands, then smaller needs like electronics and books, and finally more touch-and-feel categories. In this IRCE Session Recap, we’re going over a session on globalization featuring Lily Varon from Forrester and Lee… Read more »

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Jun 06 2018

IRCE 2018 Kicks Off With Warby Parker Keynote

This morning, IRCE 2018 kicked off in Chicago with a keynote from one of Warby Parker’s co-founders, David Gilboa. While the conference may be called Internet Retailer Conference and Exhibit, Gilboa’s keynote focused on both online and offline solutions implemented by the company during its eight-year history. Warby Parker’s co-founders met as graduate students and… Read more »

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Jun 04 2018

Meet us at Connections 2018

Everyone knows Dreamforce is the pinnacle of all software conferences. If you are lucky enough to have attended, you know Salesforce does an incredible job taking over an entire city for a few days spreading the word of their anti-software, cloud solutions. This year they are mimicking that fanfare for a retail-specific event called Salesforce… Read more »

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May 22 2018

Adobe Acquires Magento

On Monday, Adobe Systems Inc. agreed to buy ecommerce platform Magento for $1.68 billion. Magento brings a missing ecommerce piece to Adobe Experience Cloud, aiming to create a seamless end-to-end system on a single platform for B2B and B2C customers. The deal, Adobe’s third largest to date, is expected to close the third quarter of… Read more »

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