Jun 22 2010

Boost Sales with an Emphasis on Visual Marketing

For most small business owners, common marketing strategies include taking out ads in trade magazines and newspapers, buying advertising space online, or handing out fliers. Then there are the plethora of “guerilla marketing” tools that can be used to generate a buzz in the community about your product or service. But did you know that… Read more »

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Jun 30 2009

Accessibility for All

There are literally hundreds of things to think about when launching or overhauling an eCommerce site. You’ll be faced with such decisions as which hosting provider is right for you, what graphical elements will best showcase your products or services, and how to handle inventory control and fulfillment. One vital element that often gets lost… Read more »

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May 18 2009

Does Your eCommerce Site Suffer from Confusability?

In the Twitterverse last week, the fine folks at MarketingProfs talked about “confusability,” which they defined as “the direct opposite of usability in terms of web site or application design. This is achieved either intentionally or unintentionally.” Around the same time, Blue Acorn CEO & President Kevin Eichelberger tweeted that he didn’t like Kmart’s new… Read more »

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