Jul 07 2008

It’s All in How You Say It—Tips on Evaluating (and Strengthening) Your Tone

What many e-commerce companies forget is that they communicate with their customers more than other websites. From registration forms, to order forms, to order confirmation emails, to lost password/login information emails—well, you get the idea. No doubt, you’ve spent a lot of time getting your website’s “tone” just right. But is that tone reflected in… Read more »

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Jun 17 2008

Michael Keaton Stars In Multiplicity II – eCommerce Pagination

With Andy MacDowell playing the role of Googlebot… Have you ever seen the movie Mulitplicity? Do you also happen to run/manage an eCommerce website? If so, then you should know exactly what I’m referring to without even reading any further. This isn’t a signal to hit your back button now, but instead an indication that… Read more »

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Mar 11 2008

AdWords Gone Wild

No, we’re not talking about teenage girls showing off their ads – we’re talking about some poor implementations of Google AdWords campaigns. With the summer season quickly approaching (then disappearing again with the snow in Atlanta last week) I’ve started my yearly search for some stylish new duds to wear at the beach this year…. Read more »

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