Apr 23 2019

How Beauty Brands Use Content to Combat Price Concerns

Traditionally, the only indicator for the level of quality of a health or cosmetic item was price. If something has a higher price tag, it must have better results. Social media completely upended this philosophy in the beauty industry, giving more power and information to consumers than ever before. With the abundance of user-generated content,… Read more »

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Jun 11 2018

Luxury Experts Give Their UX Insights: “It’s all about rolling out the red carpet”

How are luxury brands and retailers breaking the online barrier and creating exceptional user experiences for their shoppers? We’ve asked luxury industries experts for the answers and to provide their insights on engaging with luxury shoppers, creating lifetime value, and optimizing the ecommerce experience. How do you balance emphasis between branded content and an experience… Read more »

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May 22 2018

User Experience and Luxury Brands: Common UX Challenges

Historically, traditional luxury brands were reluctant to sell items online. There’s the fear of online retailers selling counterfeit products and the old-age myth that consumers will not buy luxury goods online. Luxury brands are driven by art, design, and exceptional customer experiences, something that is evident in their physical stores. In the new digital reality,… Read more »

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