What is conversion rate optimization testing? Conversion rate optimization (known as CRO or conversion testing) is the methodology to segment traffic and test different variations of the buying process to identify which presentation of content is best. Your desired customer action, or goal, could be providing an email address, completing a purchase, creating an account,… Read more »
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Last week our team attended Opticon 2017. Here, we’ve gathered the team’s thoughts on the biggest announcements and feature updates. #1 Program Management The announcement: Optimizely Program Management is a new suite of solutions that will help Optimizely customers manage experimentation programs throughout the entire lifecycle. Emily Wilhoit, Head of Business Development: The new Program… Read more »
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Every day, in pursuit of more online revenue and simpler processes, brands begin the labor-intensive process of a cut-over. In doing so, they not only invest time and money, they risk everything they’ve built. We’ve all heard post-cutover horror stories about reduced traffic, slumping conversions on formerly high-performing pages, and loyal shoppers who struggle with… Read more »
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If you’ve been testing for a while, you might have realized that the results of successful tests have an expiration date. Customers change their needs constantly, and if you’re not constantly tuning your user experience to meet those needs, then your site will be no better than sour milk. Unfortunately, when you run testing in-house,… Read more »
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Launching a new version of an ecommerce website is no easy feat, especially if it’s an entirely new design. It takes time, as well as a great deal of strategy and planning. When it all comes together, the best you can hope for is that your customers and prospective customers will follow the journeys you… Read more »
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Earlier this year, Google drew a line in the sand, officially marking 2017 as the year of mobile first. Between indexes focusing on mobile experiences and mobile traffic accounting for more than half of all users on average, some brands are adapting to this change; however, many still lag behind. Now’s the time for retailers… Read more »
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As a consumer-focused brand, your customers are your best advocates. Whether you sell t-shirts, beds, or even camping gear, the experience you produce can turn a customer into an extension of your marketing team. How so? User-generated content or UGC. Thanks mostly to the rise and adoption of social media, it is now the norm… Read more »
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Attracting customers with sale after sale might have some negative effects. If you run sale after sale, have you noticed any signs of this happening? Lowering your perceived value Conditioning the user to only buy when there is a sale Smaller margins Once you condition your customers to expect sales, it may be tough to… Read more »
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Do shoppers associate the product cost with length of price? Blue Acorn’s optimization team hypothesized that, yes, shoppers do make that association. We tested this hypothesis for one of our clients, an online accessories brand. We tested two pricing models: The control presented an item’s price as a flat number ($19), while the control listed… Read more »
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At Blue Acorn, we’re big fans of using data as a means to improve online shopping, so we devoured The Ecommerce Holiday Customer Benchmark Report from Magento Analytics. The analysis, which extended across 350 clients, 50 million customers, and 40 billion transactions, set out to compare the value of shoppers acquired over the holidays to… Read more »
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