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Jul 14 2014

Testing the Mini Cart

Posted by Blue Acorn Blog, Optimization, Shopping Carts 1 Comment

Every eCommerce blog and agency considers mini carts to be a best practice (including us). They give a visual confirmation that a product has been added to the cart, but more importantly, they keep the user on the product page, which makes it easier for them to find more products. Still, we had never seen… Read more »

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Feb 27 2013

Optimizing Your Checkout Success Rate

Posted by Matt Rickerby Blog, Optimization, Shopping Carts 7 Comments

Across Blue Acorn’s clients, we’ve found that a good checkout success rate (meaning visitors who view the checkout process and then the success page) is 60% or above. A rate between 50-60% could use some improvements, but a rate under 50% is a signal that your process needs some immediate attention. Calculating Your Checkout Success… Read more »

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Apr 02 2010

ShopIgniter Review: A First Look

Posted by Kevin Eichelberger Blog, Shopping Carts 3 Comments

At Blue Acorn we’ve worked with a number of different eCommerce platforms – too many to count.  And while we certainly do a lot of work with the Magento Commerce platform, the reality is that we are platform-agnostic, and we’re always on the lookout for new, innovative solutions in the marketplace that present significant advantages and… Read more »

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Apr 24 2008

Magento Commerce – A First Look

Posted by Kevin Eichelberger Blog, Shopping Carts 58 Comments

The hype surrounding Magento Commerce’s official release has lingered for about a year. For those of you who haven’t been privy to the news – Magento Commerce is an open source eCommerce shopping cart platform brought to you by a company called Verian. The shopping cart is quite feature rich out of the box, and… Read more »

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Aug 13 2007

Integrated eCommerce: Starting to Crawl

Posted by Kevin Eichelberger Blog, Shopping Carts 6 Comments

Integrated eCommerce has graduated from its infancy. Solutions like Netsuite, and Interprise Suite provide eCommerce merchants a powerful option in the scramble for integrated back-office systems.

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Jul 03 2007

Before You Select Your Shopping Cart Platform (part 2)

Posted by Kevin Eichelberger Blog, Shopping Carts 5 Comments

Information and reviews about some of the most predominant shopping cart platforms available in the second part of this series for choosing the right shopping cart platform.

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Jun 29 2007

Before You Select Your Shopping Cart Platform

Posted by Kevin Eichelberger Blog, Shopping Carts 2 Comments

The first major decision you’re going to make when it comes time to establishing an eCommerce website (assuming you’ve already made the decision to do it and what you’re selling) and probably the one that will have biggest long-term impact on your business – selecting a shopping cart platform.  Choosing the wrong shopping cart platform… Read more »

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Blue Acorn is now
Blue Acorn iCi.

Blue Acorn iCi, a data-driven, strategic consultancy, has launched in response to growing strategic needs from digital customers and the obstacles brands face in creating cohesive customer experiences. Blue Acorn iCi brings over a decade of unparalleled expertise and delivers successful solutions to global companies at the intersection of analytics, digital commerce, customer experience, and full-service commerce offerings.

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