Everlast

The preeminent brand in boxing since 1910, Everlast is the world’s leading manufacturer, marketer and licensor of boxing, MMA and fitness equipment. Built on a brand heritage of strength, dedication, individuality and authenticity, Everlast is a necessary part of the lives of countless champions. Everlast’s products are sold across more than 75 countries and 6 continents.

revenue

+24%

conversion rate

+13%

We have your solution?

THE SITUATION

An established brand presence can make it difficult to adapt to a changing marketplace and to adopt new technologies. Despite those challenges, Everlast has remained innovative as consumer demands and trends evolve. After experiencing difficulties with the admin management on their previous eCommerce platform, Everlast identified an opportunity to refresh their experience with a new Magento Enterprise Edition website.

THE SOLUTION

Blue Acorn performed a sleek, fitness-inspired redesign to showcase Everlast’s product photography. Taking advantage of Magento Enterprise Edition 1.14’s native responsive functionality, the new site maintains its authenticity as it scales from desktop to mobile. Features like a secondary navigation bar and a single-page checkout create an intuitive user experience across the site.

Secondary Navigation

When the right fit means the difference between winning the round and getting knocked down, Everlast customers need product information upfront. Blue Acorn created a custom secondary navigation bar on product pages to allow users to quickly view product information like descriptions, features, Q&A, and videos.

PLATFORMS
&
PARTNERS

There’s no reason to hire us to reinvent the wheel. Our partners make it possible for you to access features and functionality that would otherwise cost you more than a private jet.

  • Magento Enterprise as their ecommerce platform
  • Rackspace for hosting
  • Oracle + Bronto as their ESP
  • LiveHelpNow for a live chat feature
  • Candid for curated social content